GeoStar image - Where the journey begins
GeoStar image results from the merge of two graphic identities - Geotur and Star. Into the terrestrial globe, which refers to the universal scope of action, it was added the star element that complements the movement and projection.
The new symbol, more dynamic and modern, represents the beginning of a journey. In addition, the signature "Where the Journey Begins" reinforces the ambition for leadership and evokes the intangible side of the "journey", positioning GeoStar in the consumer's emotional territory, believing that the journey begins where the challenge, the evasion, the dream, the will and the desire begin.
GeoStar where the journey begins
GeoStar, trademark of RASO - Viagens e Turismo, SA, is a company 100% owned by Springwater Capital.
With approximately 145 million euros of gross sales, GeoStar incorporates a network of 36 stores, an internet operation (www.geostar-travel.com), two Business Travel Centers, in Lisbon and Oporto, and an office in Madrid.
Supported on highly evolved technological tools and innovative services - together with its Sporski operators, Takeoff, Megaviagens and Peixe Voador - GeoStar presents an integrated value proposal to its customers, based on the highest service levels and the best market conditions.
In the B2B segment, GeoStar has maintained its commitment to achieve productivity improvements and service levels in the domestic operation, and to strength its corporate activity in Spain, leveraged by the Radius representation. The company has been able to also boost the proximity corporate business in Portugal, through the presence of high street stores in their local markets.
In the B2C area, it has been possible to continue to motivate teams around the growth ambition evident in the strategic guidelines of the company. In this sense, the Leisure Operations business has risen above its goals, with particular emphasis on the Web Channels and Shopping Stores.
GeoStar on the Internet
The GeoStar website, in constant innovation, allows the customer easy access to everything they are looking for. Accessible in any format, the GeoStar website is adaptable to the device where it is being consulted, being it a desktop, a laptop, a tablet or a smartphone. Find everything you need for your holiday in one place, with the best travel solutions through an extensive offer with competitive prices, available in a simple and intuitive way.